Degree and Course Information > Business

Business

Department Overview
The Associate in Business program offers a flexible curriculum that provides a balanced background in business with areas of specialization. Emphasis in Business Management offers a broad range of classes to strengthen management skills and increase opportunities for advancement. A Marketing specialization offers training and experience in sales, promotion, e-commerce and international business. Retail/ Fashion Merchandising majors focus on apparel design and construction, textiles and retailing. Students emphasizing Small Business/ Entrepreneurship can acquire new skills to use in operating their own small business. Human Resource Management emphasizes a working knowledge of managing/developing people. The Associate in Business degree program increases students career alternatives and offers individuals working in any field the opportunity to develop, improve or update knowledge and skills. A wide range of courses satisfying degree requirements is available during both daytime and evening hours. This degree will transfer to the Evergreen State College in Tacoma and Olympia. Students who desire training in a combined area can design a program of study with their advisor.

Program Outcomes
Associate in Business

Students will:

Exercise and role model positive ethical behavior.

Communicate and resolve conflict respectfully and effectively while demonstrating the skill to offer and receive feedback.

Identify and utilize multiple points of view with a global perspective to reach, connect and expand diversity.

Display proactive behavior in project development and completion.

Develop and critically assess technical and/or creative business documents.

Use appropriate technological tools to create, compile and report business information.

Be aware of academic options upon graduation from Pierce College.

Certificate in Business

Students will:

Identify different elements that distinguish capitalism, socialism, communism, and mixed economy.

Describe the role of competition, government involvement, and culture in a selected country's economic system.

Assess elements of the global economy such as labor, capital, trade, natural resources, etc. and develop an action plan that describes how they will compete in this environment.

Compare and contrast the functions of production, marketing, human resource, accounting, information, and financial management.

Analyze workplace scenarios identifying/debating legal, ethical and socially responsible

Certificate in Fashion Merchandising

Students will:

Utilize the vocabulary of fashion appropriately.

Recognize the impact of various brand and designer names on consumer buying behavior.

Discuss the fashion cycle, trends, and forecasting and analyze the effect these have on the fashion industry.

Analyze business strategies used in the fashion industry. Business strategies include branding, licensing, product development, distribution control, outsourcing, consolidation, public trading, and private investment.

Analyze various cultural, political, economic, technical, sociological and psychological factors that influence fashion and consumers.

Explain the interrelationship between various segments of the fashion industry: fiber and textile production, apparel design/manufacturing, distribution, marketing, and retail

Analyze major issues facing the apparel industry today including global production, trade deficits, sweatshop labor, technology applications, price/value perceptions, and market/consumer trends.

Analyze current and future dimensions of fashion retailing including traditional retail, non-store retail, and international expansion.

Identify fashion information resources and advisory services and utilize these in researching components of the fashion industry.

Demonstrate personal responsibility and accountability by attending class, actively participating, and meeting time commitments.

Certificate in Sales

Students will:

Identify the various elements of the sales process, including pre-approach, prospecting, approaching, recognizing the problem, the presentation, handling objections, closing the sale and following up with the customer.

Employ active listening, questioning, and paraphrasing to uncover customer needs, present solutions and close the sale.

Develop and apply strategies for identifying and communication with individuals of various behavioral and personality styles.

Demonstrate basic principles of successful selling through customer-oriented problem solving.

Organize and effectively communicate product and sales information by developing a sales manual.

Demonstrate personal responsibility and accountability by attending class, actively participation, and meeting time commitments.

Explain basic ethical standards in the sales profession.

Certificate in Human Resources Management

Students will:

Identify and describe human resource departmental duties and responsibilities.

Differentiate between job analysis, auditing, job design, job description, job specifications, needs analysis, and job evaluation.

Identify factors influencing human resource trends and forecasts using workplace scenarios.

Identify and describe factors that impact individual and organizational performance and develop an action plan for improving personal performance.

Analyze current employment discrimination laws, identify factors impeding equal employment and develop a plan for minimizing the impact of these factors within an organization.

Develop a flow chart of a recruitment and selection process, using affirmative action guidelines.

Develop training and development plans for new or under-producing employee.

Analyze employee rights in the workplace using current laws and regulations and evaluate organizational compliance.

Compare an organization’s safety and health standards against OSHA and WISHA standards.

Explain the advantages and disadvantages to unionization

Identify determinants in union-management relations, and describe a method of reducing labor relations problems.

Analyze an actual performance appraisal system and make recommendations for improvement.

Compare various means of compensation, including incentives and benefits and evaluate how compensation is used to attract and retain employees.

Demonstrate personal responsibility and accountability by attending class, actively participating, and meeting time commitments.

Certificate in Marketing

Students will:

Demonstrate an understanding of what marketing is, what constitutes a marketing plan, and an understanding of the marketing concept.

Write a vision statement that specifies the mission and objectives in marketing a chosen product.

Conduct and document research findings to support the development of a marketing strategy. The research will consider such issues as demand, competition, environmental climate, resources, distribution factors, and political and legal constraints.

Develop a written marketing plan, as a result of the research, that employs an effective marketing strategy.

Describe, explain and illustrate the marketing strategy to the class in an oral presentation.
Prepare a written critique of the marketing plan that identifies strengths as well as opportunities for improvement.

Certificate in Entrepreneurship

Students will:

Identify and explain the advantages and disadvantages of small business ownership in a free enterprise economy.

Develop a preliminary business plan including business description, product strategy, legal requirements, market analysis, marketing plan, organizational structure, and financial plan.

Research a small business opportunity using a variety of information sources including forms of business ownership, federal/state/local tax implications, and resources for capitalization.

Identify various elements that distinguish a successful business plan from an unsuccessful business plan including professional presentation, organization of content, accurate data, and funding contingencies.
Describe the interdependent relationship of various business functions related to small business including marketing, finance, and business operations.

Certificate in Supervision and Management

Students will:

Describe management as a process and illustrate what managers do, how they do it, and the tools and techniques utilized.

Distinguish between "management", "supervision," and "leadership" and describe the emphasis of each in transactional or transformational activities.

Explain the role of mission statements, policies, procedures, rules, and job descriptions within an organization and how they influence the responsibilities of supervisors/managers.

Analyze problems faced by management and apply appropriate theories to personal and/or work situations.

Recognize and manage the dynamics of organizational change as they relate to self and the supervision of others.

Distinguish between "good" and "poor" work ethics when given a variety of workplace situations.

Apply principles of recruiting, interviewing, selecting, orienting, training, and evaluating new employees in a real life or simulated activity.

Interact professionally in the workplace as determined by business/industry best practices and in accordance with applicable federal and state employment laws.

Assess multicultural factors that impact the management process to include the employment process and advancement opportunities.

Demonstrate personal responsibility and accountability by attending class, actively participating, and meeting time commitments.

Certificate in Customer Service

Students will:

Employ customer-focused behavior including appropriate greeting, active listening, and questioning to uncover customer needs; develop and utilize creative solutions and proactive problem-solving/decision making to resolve customer complaints.

Analyze and explain the various elements of a customer service culture including the following: service philosophy; organizational mission, policies and procedures; customer feedback techniques; employee behavior, roles and expectations.

Develop and apply strategies for communicating with different behavioral and personality styles.

Explain appropriate telephone customer service skills including answering the phone, transferring the customer, using call waiting and voice mail, and following up with customers.

Develop and apply strategies for handling difficult customer encounters including dissatisfied, indecisive, angry, demanding, rude and talkative customers.

List and apply cultural factors that impact customer service in a diverse business environment.

Apply appropriate consultative selling strategies to meet customer needs.

Compare and contrast customer data tracking systems like Goldmine and ACT!

Explain basic ethical standards in customer service. Demonstrate personal responsibility and accountability by attending class, actively participation, and meeting time commitments.

Certificate in Retail Management

Students will:

Explain the role of retailers in channeling products from producers to consumers and the ways in which retailers are structured to perform their role in the channeling process.

Describe the various retail employee functions and analyze the empowerment associated with each function.

Perform and interpret retail sales computations including sales projections, mark- ups, markdowns, cost of goods sold, retail tax, sales gains, and sale loses.

Explain how productivity measures are utilized to evaluate merchandising objectives. Productivity measures include turnover, stock-to-sales ratios, sales per square foot, and space management.

Describe how the planning and management of inventory impacts profitability.

Utilize appropriate information to prepare a purchase and open-to-buy plan.

Analyze the interrelationship of the retail environment, location, and profitability.

Recognize basic safety issues related to retailing including Occupational Safety and Health Act (OSHA), Material Safety Data Sheet (MSDS).

Recognize basic legal issues related to retailing including warranties, pricing, and advertising.

Demonstrate personal responsibility and accountability by attending class, actively participating, and meeting time commitments.

Course Listing

Course Listings for Business
BUS& 101 - Intro to Business (formerly BUS 101 - CCN)Social ScienceGeneral Transferable Electives
BUS 134 - INTRODUCTION TO SOCIAL MEDIAGeneral Electives
BUS 135 - INTRODUCTION TO ONLINE MARKETINGGeneral Electives
BUS& 201 - Business Law (formerly LAW 206 - CCN)Social ScienceGeneral Transferable ElectivesPre-College & Prerequisite
BUS 240 - HUMAN RELATIONS IN THE WORK PLACEGeneral Electives
BUS 245 - GLOBAL BUSINESS
BUS 260 - PROJECT MANAGEMENT I: PLANNINGGeneral Electives
BUS 261 - PROJECT MANAGEMENT II: MANAGINGGeneral Electives
BUS 279 - PERSONAL FINANCEGeneral Electives