Degree and Course Information > Business Management > Courses > MNGT 139

SOCIAL MEDIA DIGITAL CONTENT FOR BUSINESS

General Elective

Course Description
Students will explore the creation of effective and engaging digital content including the tools, strategies, and characteristics required to help consumers take action. They will look at the advantages and constraints of different types of communication mediums, and issues of ownership and copyright. They will explore software applications and apply fundamental graphic and information design principles to create effective marketing content. They will create a marketing portfolio.

Course Details

Contact Hours

Prerequisite

Credits: 5.0

Lecture: 50
Lab:
Clinical:
Other:
Total: 50
BUS 135 or instructor permission.

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Class & Syllabi Listing

 Item #  Year Quarter  Instructor Syllabus Additional Files
5665 Spring 2020 Givenchy, Taryn
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