Degree and Course Information > Business > Courses > BUS 134

INTRODUCTION TO SOCIAL MEDIA

General Elective

Course Description
Students explore emerging social media technologies and processes and study their application in a variety of contemporary organization and business settings. Students will explore how businesses evaluate and use social media as well as how to use and author content for such online tools such as blogs, microblogs, collaboration mechanisms, podcasts, RSS-feeds, video, bookmarking, and other emerging web technologies. The course will also study how to use these technologies to monitor conversations on the Internet, engage online communities, identify influencers, and establish thought leadership.

Course Details

Contact Hours

Credits: 5.0

Lecture: 50
Lab:
Clinical:
Other:
Total: 50

  Course Content +

  Student Outcomes +

  Degree Outcomes +

Class & Syllabi Listing

 Item #  Year Quarter  Instructor Syllabus Additional Files
No classes taught for the current quarter(s)
Show all quarters